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Environmental, Campaign & Website News > The Nestlé example: how responsible companies could end deforestation

The Nestlé example: how responsible companies could end deforestation

Date : 5th October 2010, Source : Mongabay



The NGO, The Forest Trust (TFT), made international headlines this year after food giant Nestlé chose them to monitor their sustainability efforts. Nestlé's move followed a Greenpeace campaign that blew-up into a blistering free-for-all on social media sites. For months Nestle was dogged online not just for sourcing palm oil connected to deforestation in Southeast Asia—the focus of Greenpeace's campaign—but for a litany of perceived social and environmental abuses and Nestlé's reactions, which veered from draconian to clumsy to stonily silent. The announcement on May 17th that Nestlé was bending to demands to rid its products of deforestation quickly quelled the storm. Behind the scenes, Nestlé and TFT had been meeting for a number of weeks before the partnership was made official. But can TFT ensure consumers that Nestlé is truly moving forward on cutting deforestation from all of its products?

http://news.mongabay.com/2010/1005-hance_poynton.html





Document last updated on Tuesday 30 August 2011

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