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Environmental, Campaign & Website News > Britain bans palm oil ad campaign

Britain bans palm oil ad campaign

Date : 9th September 2009, Source : Mongabay



Britain's Advertising Standards Authority (ASA), a group that regulates advertisements, has again banned "misleading" ads by the palm oil industry, reports the Guardian. ASA ruled that a campaign run by the Malaysian Palm Oil Council (MPOC) makes dubious claims, including that palm oil is the "only product able to sustainably and efficiently meet a larger portion of the world's increasing demand for oil crop-based consumer goods, foodstuffs and biofuels." The ad said criticism over "rampant deforestation and unsound environmental practices" were part of "protectionist agendas" not based on scientific fact. ASA held the ad breached several of its advertising standards codes, including "substantiation," "truthfulness," and "environmental claims." In rebuking the MPOC, the ASA said that the merits of new eco-certification scheme promoted by the palm oil industry is "still the subject of debate" and that the ad's attacks on detractors implied that all criticisms of the palm oil industry "were without a valid or scientific basis."

http://news.mongabay.com/2009/0909-mpoc.html





Document last updated on Tuesday 30 August 2011

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